Directed by Ben Wheatley
Production company - Blink
Agency - RKCR Y&R
Crazy shoot. Leaning over the side of a motor boat whizzing up and down the Thames at six in the morning. Spinning round and round as fast as we could on top of a skyscraper. Strapped to a six foot pole on a motorbike during rush hour... dangerous.... but fun.
In-camera trickery and simple techniques were used to create the action in these ads. We were asked to expose the rods and wires to show how the 'magic' is achieved and inspire people at home to create their own innocent smoothie super hero films.